Raffle – Shop & Win (Lottery Ticket)
Raffle is an online lottery and rewards platform that brings excitement to everyday shopping. The idea is simple — when users shop from Raffle’s partner stores (covering fashion, food, lifestyle, and more), they automatically earn digital tickets based on their purchase amount. These tickets enter users into weekly and monthly prize draws, giving them the chance to win exciting rewards. The platform merges e-commerce, gamification, and brand partnerships, creating a win–win ecosystem for both customers and businesses.
Problem
Traditional lottery systems lack engagement and trust. Users often don’t know where their money goes, and retail stores struggle to retain customers beyond simple discounts.
Goal
To design a modern, transparent, and rewarding lottery experience that encourages people to shop locally, win prizes, and enjoy a gamified digital experience.
Key Concept – Shop & Win
Users shop from any Raffle partner store.
For every AED spent, they earn Raffle Points / Tickets.
These tickets are automatically entered into lucky draws.
Winners are notified through the website and app dashboard.
Example:
Spend AED 100 at a partner restaurant → Get 1 ticket → Enter into the weekly draw!
Research & Insights
Dubai’s retail market is highly competitive with strong loyalty trends.
Shoppers prefer instant rewards rather than waiting for points to accumulate.
Partner stores want an easy system to join and track campaign performance.
Key Features
For Users
🎟️ Buy & Win: Get tickets for every eligible purchase.
🛍️ Partner Store Directory: Browse stores and offers nearby.
🏆 Live Draw Results: Watch live or view past winners.
💳 Wallet & Ticket Tracker: See your earned tickets in one place.
For Partners
🧾 Business Dashboard: Track customer engagement and sales impact.
📢 Promotional Tools: Easy setup for offers and loyalty programs.
Outcome
Raffle successfully bridges the gap between shopping, entertainment, and rewards — encouraging local purchases while delivering a luxurious, trustworthy online lottery experience.
