Social Media Campaigns
Designed and executed 12+ social media posters for the company’s digital campaigns across LinkedIn, Instagram, and Facebook. Each post was crafted to maintain brand consistency, visual storytelling, and audience engagement — from product highlights to event promotions and festive creatives.
Goal
To create a cohesive visual identity across all platforms that increases brand visibility, drives engagement, and communicates key business messages in a clear, modern, and creative way.
Design Approach
Maintained consistent color palette and typography hierarchy aligned with the brand.
Used balanced grid layouts to ensure visual clarity across devices.
Integrated motion-friendly compositions for future video or reel adaptations.
Focused on high-contrast visuals for better attention in fast-scrolling feeds.
Outcome
45% higher engagement on redesigned campaign posts.
Improved brand recall through unified design language.
Team adopted poster layout system for future content creation.
Key Learnings
Learned how to balance visual creativity with brand standards.
Strengthened storytelling through concise typography and image composition.
